旅游电子商务课程旨在培养适应当前旅游电子商务实践需要的各类人才,但是在教学过程中,存在着教师授课重理论轻实践、学生学习效果不佳等突出问题。为此,笔者探讨了“研究为学、竞赛促学、实训验学”三管齐下的教学改革策略,并指出了其实施的保障。 The purpose of tourism e-commerce course is to cultivate all kinds of talented people who adapt to the needs of current traveling e-commerce practice. However, during the teaching process, there are some prominent problems such as light teaching of teachers ’teaching theory and poor effect of students’ learning. For this reason, the author discusses the three-pronged teaching reform strategy of “research as learning, competition promoting learning, experimental learning ” and points out the guarantee of its implementation.