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在“大众创业,万众创新”的战略背景之下,中国走进了创新驱动发展、万物互联的“创客品牌新时代”。t无论是站在时代风口的传统制造业品牌,还是在实体经济中分量较重的房地产龙头企业,都力图让自己成为创新或者支持创新的主体,试图扮演创新创意的孵化器,而更多的中小企业和个体追求创新创造,积极打造品牌,让创意得以迅速转化为产品。
Under the strategic background of “public entrepreneurship and universal innovation”, China has entered a new era of “maker brand” driven by innovation and development. Whether it is standing in the era of the traditional manufacturing brand, or in the real economy heavy weight of real estate leading enterprises, trying to make themselves the mainstay of innovation or support innovation, trying to play an incubator of innovative ideas, and more Small and medium-sized enterprises and individuals pursue innovation and creation, and actively create brands so that ideas can be rapidly transformed into products.