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年度大奖类别:公益广告(年度大奖)/公共关系,直接(大奖)广告主:Clemenger BBDO Melbourne代理商:Clemenger BBDO Melbourne据统计,全球交通事故每年导致数百万人受伤或残疾。在过去超过25年的时间里,澳大利亚交通事故委员邀请雕塑家、撞车研究员以及创伤外科医生基于数十年的道路安全数据和外科创伤医学研究,通过人体雕塑展示了人类如何在车祸中幸存下来。在短短5天内,网站访问量超过了1000万次,并于2017年,该项目加入世界卫生组织日内瓦,成为了国际道路安全的代言人。这样一
Annual Awards Category: Public Service Awards (Grand Prix) / PR, Direct (Grand Prix) Advertiser: Clemenger BBDO Melbourne Agent: Clemenger BBDO Melbourne It is estimated that over the millions of people are injured or disabled globally each year by traffic accidents. For more than 25 years, the Australian Traffic Accident Commission has invited sculptors, crash researchers, and trauma surgeons to show how humans survived car accidents based on decades of road safety data and surgical trauma medical research using body sculptures. In just 5 days, the site has over 10 million page views and in 2017, the project joined the World Health Organization in Geneva and became the spokesman for international road safety. This one