众所周知,浙江是中国民营经济最活跃的地区之一,民营企业所生产的产品远销国内外。但一个不争的事实是：缺乏具有国际竞争力的强势品牌制约了浙江民企的进一步发展和浙江“品牌大省”建设的步伐。浙江的一些民营企业虽然在国际上有一定的知名度,但具有国际竞争力的世界级品牌尚未出现；有些民营企业虽 As we all know, Zhejiang is one of the most active areas for private economy in China. Products manufactured by private-owned enterprises are sold both at home and abroad. However, an indisputable fact is: the lack of a strong international competitiveness of the brand constrained the further development of private enterprises in Zhejiang and Zhejiang “brand big province” construction pace. Although some private enterprises in Zhejiang have a certain reputation in the world, the world-class brands with international competitiveness have not yet appeared. Although some private enterprises have