随着计算机和互联网的普及和快速发展,影像动画艺术的发展有了更多的可能性,对人们的生活产生了巨大影响。影像动画以新媒体技术为依托,具有更强的传播能力和更丰富的传播渠道,体现出鲜明的时代特征。同时,新媒体影像动画给人们带来了全新的感官体验,推动了跨时代的审美改变,使互联网技术与传统影像动画实现了良好融合。 With the popularization and rapid development of computers and the Internet, the development of video animation art has more possibilities and has a tremendous impact on people’s lives. Based on the new media technology, video animation has stronger communication ability and richer channels of communication and embodies the distinctive features of the times. At the same time, the new media video animation has brought a brand new sensory experience to people, promoted the aesthetic change across time and made the Internet technology and the traditional video animation achieve a good integration.