作为农业大国,我国农业经济新闻占据了经济新闻领域内的重要部分。然而农业作为相对弱质的产业,在现实发展中又存在着某种先天不足,受到诸多因素的影响和挑战。在全媒体传播时代,“三农”新闻报道的热点与焦点层出不穷,如何提高和创新“三农”新闻报道水平,促进新闻事业为国家“三农”工作服务?保持热新闻背后的“冷”思考尤其可贵。 As a big agricultural country, China’s agricultural economic news occupies an important part of the economic news. However, as a relatively weak industry, agriculture has some inherent deficiencies in its development and is influenced and challenged by many factors. In the era of all-media communication, the hot spots and focus of news coverage of “agriculture, farmer and rural areas” emerge one after another. How to improve and innovate the level of news coverage of “agriculture, farms and rural areas” so as to promote the journalism service for the work of “three rural” The “cold” thinking behind the news is especially valuable.