近些年,方言节目非常多,以一种新的传播方式展现在广大观众面前,并且引起了很大的反响。这与我们现在大力推广普通话是否矛盾,它成功的主要原因是什么,在日益激烈的节目竞争中,它又以怎样的优势得到观众的欢迎。这与它的节目形式、内容以及传播方式有重要关系。 In recent years, there have been many dialect programs that have been presented to a broad audience by a new means of communication and have aroused great repercussions. This is contradictory to whether we now vigorously promote Putonghua. What is the main reason for its success and what kind of advantage it has gained by the audience in the increasingly fierce competition of programs. This has an important relationship with its program form, content and mode of transmission.