“别让贾玲为你出手”(绿箭口香糖)、“遇上彩虹,吃定彩虹”(彩虹糖)……“如今,这些简短而特别的电视广告语连几岁的孩童都耳熟能详,相应的产品也自然成为他们在购买同类产品时的首选。这,就是创意营销的力量。创意营销要想吸引消费者的眼球,一是要有特殊的主题和寓意,通过绝佳的创意创造消费者需求;二是要通过有效的宣传载体,使活动广为人知,并引发受众的购买行为。邮政业务的营销也需要创意。今年”情人节“前夕,安徽邮政推出了”主题存单“活动,以”特别的爱送给特别的你“为主题,将13142(一生一世爱)、201314(爱你一生一世)、52013 ”(Green Arrow gum), “ Meet the rainbow, eat the rainbow ”(rainbow sugar) ... “ Now, these short and special TV commercials even the few years old Children are familiar, the corresponding products naturally become their first choice in the purchase of similar products.This is the power of creative marketing.Creative marketing want to attract the attention of consumers, one must have a special theme and morality, through the excellent Of the creative to create consumer demand; the second is to effectively promote the carrier, so that activities known, and lead to the purchase of the audience. Post business marketing also need creativity. On the eve of this year’s ”Valentine’s Day“, Anhui Post launched the ” Theme deposit “activities, with ” special love to special you "as the theme, the 13142 (love for life), 201314 (love your life), 52013