本文阐述了橱窗陈列设计中橱窗模特与品牌文化个性的关系和定位,提出橱窗模特应该是企业销售终端的现场形象代言人的观点,用实例探讨橱窗模特在人物造型、意境营造等方面凸显企业品牌文化个性的设计方法。 This article expounds the relationship and positioning between the window model and the brand culture personality in the window display design. It puts forward that the window model should be the scene image spokesperson of the enterprise sales terminal, and the window model of the enterprise highlights the brand culture of the enterprise Personality design method.