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在2013年上半年卫视频道整体增长放缓的大环境下,东方卫视逆势上扬,以“栏目、电视剧、新闻”三驾马车为观众带来丰富多彩的内容,为广告主打造一个强力的广告传播平台,上半年东方卫视完美展现了一线卫视的大家风范。抢占省级卫视一线阵营2013年上半年卫视竞争越发激烈,东方卫视在广告经营和频道收视上力争上游,向大众证明频道发展创新的实力和决心。根据美兰德调查显示,东方卫视覆盖全国9.28亿观众,建造了庞大的全国传播渠道通路,在全国卫视有线网覆盖位居省级卫视第一。基于这种强大的传播通路支持,东方卫视的收视一直处于高速上涨,继2012年全年黄金时段收视位居第四后,
In the first half of 2013, satellite TV channels overall slowdown in the environment, the Orient Satellite TV rose against the trend of “column, drama, news,” troika to bring rich content for the audience, to create a strong advertisers Of the advertising and communication platform, the first half of the East TV shows the perfect style of the front-line TV we all. Seizing the First-tier Camps of Provincial Satellite TV In the first half of 2013, the competition for satellite TV became fiercer and fiercer. Oriental Satellite TV fought for its upper reaches in terms of advertising operations and channel ratings, demonstrating to the public the strength and determination of channel development and innovation. According to the Meilande survey, Oriental Satellite TV covers 928 million viewers across the country and has built a huge national channel of transmission channels. It has the highest coverage of satellite TV stations in the country. Based on this strong support of the transmission path, Oriental Satellite TV’s viewing has been at a high speed, following the prime time in 2012 ranked fourth in prime time,