Today,the world is fast developing in the age of economic globalization.Business contacts among nations get increasingly close,which has brought more and more opportunities for business field.Economic interdependence is much productive to the cooperation between companies.And the successful business,to a great extent,depends on the mutually beneficial negotiation.Negotiators from different countries come together and discuss their common and conflicting interests; meanwhile,they bring different cultures to the negotiating table,which have important impacts on negotiation.Culture forges values and religious belief that define one s thinking and behavior.Therefore,negotiators with different cultural backgrounds employ different negotiating strategies.Cultural differences will certainly result in cultural conflicts,especially for enormous differences between the Eastern culture and Western culture.Thus,to negotiate effectively,negotiators should have a good understanding of culture and cultural differences.More importantly,they should know how negotiation is affected by culture.In doing so,negotiators can predict the process and adjust strategies in order to reach a satisfactory agreement