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关于报纸新闻宣传吸引力的问题,当然主要指内容方面,但它的编排形式所发挥的作用也不能低估,二者是相辅相成的。毛泽东同志在1957年曾要求《人民日报》改进编排技巧,他说:“技巧性和政治性是两回事……技巧性问题是完全可以改的。编排技巧方面一改,面目一新,读者是会高兴的。”(1957年7月1日《人民日报》,转引自张隆栋《大众传播学
Of course, the issue of the attractiveness of newspaper publicity mainly refers to the content aspect. However, the role played by its formatting can not be underestimated. The two are mutually reinforcing. In 1957, Comrade Mao Zedong once asked the People’s Daily to improve his orchestration skills. He said: “Skill and politics are two different things ... Skill problems can be completely changed. The layout skills will be changed and the audiences will be happy. ”(July 1, 1957, People’s Daily, quoted from Zhang Longdong," Mass Communication