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融资难,用工荒、人民币升值、出口市场不稳定、原材料和劳动力成本上涨,加上限电拉闸,一道又一道难题,一个又一个关卡,都关乎着制鞋行业企业的生死存亡。但是在消费市场上,一方面是五一小黄金周、端午节,母亲节,儿童节、父亲节等节日接二连三的到来带动鞋类消费群体购买欲;另一方面季节的变化这个刚性需求推动鞋厂研发新品适应市场;因而鞋企掀起了鞋类新品的打样、原材料采购的浪潮。总之,2011年第二季度制鞋行业求购市场呈现出喜人的上涨趋势。
Financing difficulties, shortage of labor, RMB appreciation, unstable export markets, rising raw material and labor costs, coupled with power outages, one after another problems, one after another level, all related to the life and death of the shoe industry enterprises. However, in the consumer market, on the one hand, May Day Golden Week, Dragon Boat Festival, Mother’s Day, Children’s Day, Father’s Day and other festivals come one after another to promote the desire of consumer groups to buy shoes; the other hand, the seasonal changes in this rigid demand to promote shoes Factory research and development of new products to adapt to the market; so set off a new shoe footwear proofing, procurement of raw materials wave. In short, the second quarter of 2011, the footwear industry Buying market presents a gratifying upward trend.