论文部分内容阅读
广告是一种特殊的交际行为,其目的是在很短的时间内引起消费者的注意。本文从关联理论的角度,结合中英文商业广告实例,在跨文化语境下,探讨关联理论对解读中英文广告的可行性。
Advertising is a special kind of communication that aims to draw the attention of consumers in a very short period of time. From the perspective of Relevance Theory and the examples of Chinese and English commercial advertisements, this article explores the feasibility of Relevance Theory in interpreting Chinese and English advertisements in cross-cultural contexts.