为探索邮轮造型设计创新方法，提出了“高端船舶特征化造型”设计概念，并从艺术设计角度归纳了大型邮轮的特征化造型设计规律与原则，主要体现为：内涵与形式的协同；创意与工艺的和谐；个性与整性的统一；造型与要素的创新。通过对148M与160M邮轮设计实践案例进行分析，从创意理念、功能构造、特点塑造等角度进行了邮轮特征化造型设计探索，为本土邮轮自主设计创新奠定了基础。“,”In order to explore the innovation method of cruise modeling design, putting forward design concept of “high-end ship characteristic modeling”, and from the angle of art design summarized the characteristic modeling design rules and principles of large cruise ships, mainly relfected in: colaboration of meaning and form; harmony of creativity and technology; unity of individuality and integrity; Innovation of shapes and elements. Based on analysis of the 148M and 160M cruise ship design practice case,from the angle of creative concept,function structure, characteristic shape explore cruise characteristic modeling design,laid the foundation for the local cruise independent design innovation.