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随着媒体技术的不断发展,新媒体的数字技术正式进入新闻播音主持中,这对于电视新闻播音主持而言带来了不小的挑战。电视新闻播音主持长期处于权威的话语权下,对全媒体环境下的适应能力较弱,无法跟上全媒体脚步,也无法对全媒体带来的结果起到预估。因此,本文在全媒体时代下的电视新闻播音主持的挑战进行分析,并从电视新闻播音主持提高从业人员的专业知识和专业技能,以及积极适应全媒体环境,提高自身核心竞争力这两反面来迎接全媒体播音主持时代的到来。
With the continuous development of media technologies, the digital technology of new media has officially entered the moderator of news broadcasting, which poses a great challenge to the television news presenter. Under the authority of the authority of the media, the host of TV news announcements has a weak ability of adapting to the all-media environment, unable to keep up with the whole media and can not predict the result of the all-media service. Therefore, this article analyzes the challenges of hosting TV news broadcasting in the era of all media. From the two sides of TV news announcements, such as improving the professional knowledge and professional skills of practitioners, and actively adapting to the environment of all media to improve their own core competitiveness To welcome the arrival of all media broadcast hosting era.