一、品牌及其涵义品牌在商业竞争中的重要性不言而喻,知名品牌往往享有消费者特殊的青睐,甚至博得消费者强烈的忠诚。品牌工作是一门艺术,是营销的基石。而目前我国出版业的竞争,也正由过去传统意义上备大出版社之间发行量、图书品种的规模竞争逐渐 First, the brand and its meaning The importance of brands in the commercial competition is self-evident, well-known brands tend to enjoy the special favor of consumers, and even won the strong consumer loyalty. Brand work is an art, is the cornerstone of marketing. At present, the competition in the publishing industry in our country is also gradually changed from the traditional issuance between major publishing houses and the scale competition of book varieties