辽宁 交通广播 (FM97.5) 于2002年1 月1日正式 播出(它的 前身是辽 宁人民广 播电台都市之声)。成立之初,我们所面临的形势是:全省 14个城市有13个城市已先期建立起交通广播,而且办得如 火如荼,主办者都是在当地非常有影响的广播媒体。如何走 出一条交通广播的新路?是我们思考的首要问题。经过分 析,我们觉得要使交通广播在市场上站稳,并不断扩大市场 占有率,这就必须跳出以往只是节目改改,主持人调调,时 Liaoning Traffic Radio (FM97.5) was officially broadcast on January 1, 2002 (its predecessor was Liaoning People’s Broadcasting Station Metropolitan Voice). At the beginning of the establishment, we are faced with the situation: 13 cities in 14 cities across the province have established traffic broadcasting in advance, and are in full swing. The organizers are very influential in the local broadcast media. How to get out of a new road for traffic broadcasting? It is the first question we think about. After analysis, we think that to make the traffic radio stand on the market and continue to expand its market share, we must jump out of the past when only the programs were changed and the host moderated.