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在周健眼里,只有努力打好“文化”“品质”“信义”三张牌,才能使“晋酒”有机会成为代表山西白酒品牌的一张名片。周健山西晋酒集团股份有限公司总裁提起目前山西市场上150多家白酒酿造企业品牌的激烈竞争,身为山西晋酒集团股份有限公司总裁的周健表现了睿智而又从容的自信。军营里锤炼出来的魄力加上十余年太原酒厂工作的经验,总是能让周健很透彻地看到当下本土白酒品类中缺乏品牌意识、营销推广浮于表面、难以突出重围的短板。突出重围就是走出山西,又代表山西;冲破地方品牌的局限,以更加开阔的视野提升
In the eyes of Zhou Jian, only efforts to lay a “culture ” “quality ” “Lutheran ” three cards in order to make “Jiuji ” have the opportunity to become a business card on behalf of Shanxi liquor brand. Zhou Jian, president of Shanxi Jinjiu Group Co., Ltd., brought up the fierce competition of more than 150 brands of liquor brewing in Shanxi market. Zhou Jian, president of Shanxi Jinjiu Group Co., Ltd., showed wisdom and calm confidence. The courage to be tempered in the barracks plus more than ten years of experience in Taiyuan wineries always allow Zhou Jian to thoroughly understand the lack of brand awareness in the current local white wine category and the shortcomings of marketing and sales on the surface that are difficult to stand out from. . Outstanding encirclement is to get out of Shanxi, but also on behalf of Shanxi; to break through the limitations of local brands, with a more open horizons to enhance