酒店业在“互联网+”这一大背景下,正在进行改变;尤以经济型酒店受到互联网的冲击较为突出,经济型酒店营销作用的重要性也逐渐凸显出来,本文结合经济型酒店现状,对“互联网+”背景下如家酒店集团的营销模式进行SWOT分析,提出经济型酒店在新形势下营销模式的构建。这将有助于加快经济型酒店与互联网的融合,促进经济型酒店的健康发展。 Hotel industry is changing under the background of “Internet +”. In particular, the impact of economy hotels on the Internet is more prominent, and the importance of economy hotel marketing functions is also gradually highlighted. This article combines the current status of economy hotels , On the “Internet + ” under the background of Home Inns Group’s SWOT analysis of the marketing model, put forward economic hotels in the new situation under the marketing model. This will help speed up the integration of economy hotels and the Internet and promote the healthy development of economy hotels.