商品经济的发展带动了包装设计产业的繁荣,然而,与之俱来的商品包装对环境的污染和对资源的浪费问题却日益突出。解决问题的关键是坚持包装的可持续发展,这包括“有形包装”和“无形包装”两方面内容。本文尝试在定义“有形包装”和“无形包装”概念的基础上来论述坚持包装的可持续发展,这不仅是设计师的愿望和责任,更应是未来包装的趋势。 The development of commodity economy drove the prosperity of the packaging design industry. However, the environmental pollution and the waste of resources have become increasingly prominent. The key to solve the problem is to insist on the sustainable development of packaging, which includes “physical packaging” and “intangible packaging” two aspects. This article attempts to define the concept of “physical package” and “invisible package” to discuss and insist on the sustainable development of packaging. This is not only the desire and responsibility of designers, but also the trend of future packaging.