国家提倡做品牌,希望国内的企业提升品牌价值,但是具体应该怎么做呢?我们要明确品牌是消费者的情感价值,这个价值也是利益。现在,我们看到很多品牌专家在谈论市场现象和营销策略的时候,并不是告诉大家要从情感上去做品牌,而是强调品牌的高档性和品牌如何做出高档来。 Countries advocate the brand, hoping domestic enterprises to enhance brand value, but specifically how should we do? We must clearly the brand is the consumer’s emotional value, the value is also the interests. Now, we see many brand experts talking about market phenomena and marketing strategies, not to tell you to do the brand emotionally, but to emphasize the brand’s high-end and brand how to make high-end to.