论文部分内容阅读
由于受传统计划经济的影响,我国外贸出口企业商标工作一直是个薄弱环节。据了解,目前大部分外贸企业至今没有创出自己的商标,更不用说创建名牌产品了。以经贸部下属华润总公司为例,公司下属的全部二级公司中,没有一家有自己的商标。其中,使用他人商标的企业占18％,定牌生产企业占7.4％,而无商标企业则占到74.6,这种状况显然不能适应我国扩大对外开放,参与国际市场竞争的要求。随着外贸体制改革和市场竞争日趋激烈,已有越来越多的外贸企业认识到商标这一商战武器的重要作用。他们深切体会到,要改变我国出口
Due to the influence of the traditional planned economy, the trademark work of China’s foreign trade export companies has always been a weak link. It is understood that most foreign trade companies have not yet created their own trademarks, let alone created brand-name products. Take China Resources General Corporation under the Ministry of Economics and Trade as an example. None of the company’s subordinate companies have their own trademarks. Among them, 18% used the trademark of others, 7.4% made up the brand-name production enterprise, and 74.6 accounted for the non-branded enterprise. This situation obviously cannot meet the requirements of China’s opening to the outside world and participating in the international market competition. With the intensification of foreign trade system reform and market competition, more and more foreign trade companies have realized the important role of trademarks as a weapon of war on business. They deeply understand that we must change our country’s exports