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论文分析了传媒上市公司并购的动因和意义,提出传媒上市公司并购活动中存在的如并购融资渠道单一、并购对象选择较为盲目、并购后整合效率低下、并购对象估值不科学等诸多问题。最后,系统地阐述了我国传媒上市公司并购的战略,指出传媒上市公司应坚持企业规模和协同效应导向选择并购对象,创新并购支付方式和并购融资渠道,加强并购后整合管理,并建立并购风险管控体系,从而达到通过并购实现产业结构调整、资源配置优化、企业竞争实力提升的目的。
This paper analyzes the motivation and significance of mergers and acquisitions of listed companies in the media and puts forward some problems such as the single channel of mergers and acquisitions, the blind choice of mergers and acquisitions, the inefficiency of mergers and acquisitions and the unscientific valuation of mergers and acquisitions. Finally, it systematically expounds the strategy of M & A of Chinese listed media companies. It points out that media listed companies should adhere to the scale of enterprise and synergies to choose M & A targets, innovate M & A payment methods and M & A financing channels, strengthen integration management after M & A and establish M & A risk management System, so as to achieve the purpose of industrial restructuring, optimization of resource allocation and enhancement of competitive strength of enterprises through mergers and acquisitions.