一根链条,最脆弱的一环决定其强度;一只木桶,最短的一块木板限定其容量;一个人,性格最差的一面影响其前程;一个品牌,最薄弱的环节遏制其生命。这是《卓越品牌7项修炼》解释的品牌发展真谛。《卓越品牌7项修炼》由中国加入WTO 首席谈判代表龙永图、中欧国际工商学院院长刘吉和全球华人竞争力 A chain, the weakest link, determines its strength; a wooden barrel, the shortest piece of wood that limits its capacity; one, whose worst character affects its future; and a brand, the weakest, to contain its life. This is the true meaning of brand development explained by “Seven Brands of Excellence Brands”. “Excellent Brand 7 Practices” Long Yongtu, Chief Negotiator of China's Accession to the WTO, Liu Ji, President of China Europe International Business School, and Global Chinese Competence