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去年下半年开始,金融危机传导至汽车售后市场的速度之快、幅度之广、影响之深超出了很多人预期。危机伊始,很多厂家对这场危机对汽车后市场影响估计不足,但随着对行业影响加剧趋势愈来愈明显,断言行业即将崩溃的言论又甚嚣尘上。危机面前,乐观的揠苗助长和悲观的杞人忧天都不足取,在外销锐减、消费乏力、渠道变窄的情况下,与其说我们面临的是经济危机,倒不如说我们遇到的是心理危机,一场对行业缺乏愿景、对自身匮缺信心的群体心理危机,从这个角度来看,3月举办的以“信心·2009”为主题的4S店高级研修班、4S店盈利模式论坛以及改装展览会等一系列活动起到了凝聚人心、重建信心的示范作用。对于行业的未来,身处一线的企业掌舵人们是行业的领路人,更是未来的瞭望者,如果说他们对行业未来发展的信心是平台,那行业的后市必将展开逆风飞扬的双翼。
The second half of last year, the financial crisis conduction to the automotive aftermarket speed, a wide range of depth far beyond what many expected. At the beginning of the crisis, many manufacturers underestimated the impact of the crisis on the automobile aftermarket. However, as the trend of intensifying the impact on the industry became more apparent, the assertion that the industry is about to collapse collapsed. In the face of the crisis, optimistic growth and pessimism are not enough. In the case of sharp reduction in exports, sluggish consumption and narrowing of channels, we are facing an economic crisis instead of a psychological crisis and a crisis On the lack of vision of the industry, the lack of confidence in their own group of psychological crisis, from this perspective, held in March to “confidence 2009” as the theme of 4S shop senior seminar, 4S shop profit model forum and modified exhibition A series of activities have played an exemplary role of building up people’s hearts and rebuilding confidence. For the future of the industry, those who are in the front line are the industry leaders and leaders of the future. If their confidence in the future development of the industry is a platform, the market outlook of the industry will surely start to fly upwind.