销售市场的竞争激烈,谁保持住了老客户,谁就能在竞争中占据上风。随着我国成品油市场对外开放日期的迫近,尽快提升炼油销售企业的竞争力成为头等大事。销售市场的竞争将更加激烈,谁保持住了老客户,谁就能在竞争中占据上风。据统计,获得一个新客户的成本相当一个客户五年内给公司带来的净利润。根据流失的客户和没有流失的客户性质和消费行为,进行挖掘分析,建立客户流失预测模型,分析哪些客户的流失概率较大,流失客户的消费行为如何,应该成为销售公司的主要关注的方面。 Sales in the highly competitive market, who keep the old customers, who will prevail in the competition. As China’s product oil market opening up approaching date, as soon as possible to enhance the competitiveness of oil refining sales business become a top priority. Sales competition in the market will be more intense, who keep the old customers, who will prevail in the competition. According to statistics, the cost of acquiring a new customer is equivalent to the net profit a company brings to the customer in five years. According to the loss of customers and the loss of customer nature and consumer behavior, mining analysis, the establishment of customer loss prediction model to analyze which customers have a greater probability of loss, loss of consumer behavior, should be the sales company’s main concern.