“中华老字号”是指在长期的生产经营活动中,沿袭和继承了中华民族优秀的文化传统,具有鲜明的地域文化特征和历史痕迹、具有独特的工艺和经营特色的产品、技艺或服务,取得了社会广泛认同,赢得了良好商业信誉的企业名称,以及老字号产品品牌。 “Chinese old name ” refers to the long-term production and management activities, followed and inherited the excellent Chinese culture, with distinctive geographical and cultural characteristics and historical traces, with unique technology and operating characteristics of products, crafts or services , Has made the community widely recognized, won a good business reputation of the business name, as well as the old brand name products.