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没有产品天生就是商品。诀窍在于了解顾客所需,从而赚取更多利润。销售香皂、香水、糖果和其他消费品的公司擅长将这些产品“非商品化”:寻求并抓住无形收益的价值,
No product is a natural product. The trick is to understand what customers want to make more money. Companies that sell soaps, perfumes, sweets and other consumer products specialize in “de-commoditizing” these products: Seek and seize the value of intangible benefits,