我国电力工业的发展与改革已经进入了一个重要时期,实现了厂网分开,竞价上网。在这种开放的电力市场中,客户的选择范围越来越广,电力企业面临的竞争压力越来越大。电力企业怎样留住老客户、赢得新客户,保持与客户长期稳定的供需关系成为电力营销的关键点。本文旨在对客户的满意度进行分析,确定测评客户满意度指标,并根据关键指标提出营销策略。 The development and reform of China’s power industry have entered an important period, realizing the separation of plant network and bidding on the Internet. In this open electricity market, customers have more and more choices. Competing pressures on power companies are increasing. How power companies retain old customers, win new customers, and maintain long-term, stable supply and demand relationships with customers become the key points of power marketing. The purpose of this paper is to analyze the customer satisfaction, determine the customer satisfaction index, and propose the marketing strategy based on the key indicators.