邮政大客户是创造邮政业务收入的主要来源，是邮政企业赖以生存和持续发展的基础。为切实做好邮政大客户营销工作，抓好邮政企业经营工作的重点，国家邮政局下发了《关于做好邮政大客户市场营销工作的指导意见》。 《意见》明确了做好大客户工作的三个基本原则： 1．超越客户期 Large postal customers are the main sources of revenue generated by the postal service and the basis for the survival and sustainable development of postal enterprises. In order to conscientiously do a good job in the postal customer marketing work and do a good job in the postal business operation focus, the State Post Bureau issued the Guiding Opinion on Doing a Good Job in the Postal Postal Account. “Opinions” made clear the three basic principles of doing a good job of big clients: 1. Beyond the customer period