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民生新闻节目以内容上的贴近性、形式上的互动性、主持人风格上的平民性,挣脱了传统电视新闻长期以来形成的种种羁绊,受到广大电视观众的喜爱,民生新闻节目也普遍赢得了较高的收视率。然而,在对民生新闻的特质缺乏普遍认知的情况下,大多数仓促上阵的民生新闻节目出现了节目内容雷同、媒体角色越位、媒体立场倾斜的普遍弱点,归根到底,这都是媒体理性缺失的表现。媒体理性缺失在民生新闻中的突出表现有以下几方面。
The people’s livelihood news program has been widely loved by the majority of television viewers because of its closeness in content, formal interaction and the civilian style of the host style. It has also won the long-term fetters of traditional television news. High ratings. However, in the absence of general recognition of the characteristics of the people’s livelihood news, most of the livelihood news programs that rush into battle have the same common weaknesses of program content, dislocation of media roles and tilt of the media position. All in all, this is the absence of media rationality Performance. The lack of media rationalism in the livelihood of the news outstanding performance in the following areas.