在全球经济增速普遍放缓的背景之下,许多公司都将战略收缩作为抵御寒冬的重要策略,而全球直销业老大安利公司却从中看到更多商机。“直销业务模式受经济周期波动的影响相对较小。在经济繁荣时,人们更愿意购买直销企业的优质产品;当经济不景气时,直销所提供的事业机会容易受到人们的青睐。”这一观点表态来自于美国安利 In the context of the general slowdown in global economic growth, many companies regard strategic contraction as an important strategy to resist the cold winter while Amway Company, the global leader in direct selling business, sees more business opportunities. “The direct sales business model is relatively less affected by the economic cycle fluctuations, and in times of economic prosperity people are more willing to buy premium products from direct sales companies, and the business opportunities provided by direct sales tend to be favored by the public in times of economic downturn.” " This view stands from the United States Amway