第一,中央电视台黄金时段招标的广告价值被很多企业低估了。统一润滑油通过2003年的招标,不仅成就了自己的品牌地位和销售业绩,而且它更代表着一个行业,代表着一个中国润滑油的产业跳出来走到了消费市场的最前沿,让全社会关注这个行业的发展,统一也从这种关注中获得了自己的最大利益。因此,中央电视台广告招标不仅可以推 First, the commercial value of CCTV prime time bidding has been underestimated by many enterprises. Uniform lubricants through the 2003 bidding, not only achieved its own brand status and sales performance, but it also represents an industry, representing a Chinese lubricant industry jumped out to the forefront of the consumer market, so that the whole community attention The development of this industry, unity, has also gained its own best interests from this concern. Therefore, the CCTV advertising bidding can not only push