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随着文化体制的改革,作为非时政类报刊的广电报被列为转企改制范畴,成为真正意义上的文化企业。转企改制后的广电报面临着怎样定位、如何办报等关键问题。那么,如何破解这一难题?一、紧贴地方民情,强化政府合作,做好当地市场地域性,是地方广播电视报的根本特点。目前,全国尚有近300家广播电视报,分布在全国各地,均由当地电视台或广播电台主办,具有强烈的地域性。所以,做好当地市场,突出地域特色,是广播电视报生存的最根本途径。
With the reform of the cultural system, the radio and television newspaper, which is a non-governmental newspaper, was listed as a category of restructuring for the transfer of enterprises and became a real cultural enterprise. After the reform of the transfer of Canton TV newspaper facing how to position, how to handle the newspaper and other key issues. So, how to solve this problem? First, close to local sentiment, strengthen government cooperation, do a good job in the local market, is the fundamental characteristics of local radio and television. At present, there are still nearly 300 radio and television newspapers across the country, all of which are sponsored by local television or radio stations and have strong regional characteristics. Therefore, doing a good job in the local market and highlighting the regional characteristics are the most fundamental ways for the survival of radio and television newspapers.