越来越多的全球企业,都把社会化营销当作必修课程,目的是为了实现社会化商业,从而打破目前的商业模式僵局。而在中国,随着微博等社交媒体的崛起,企业家们也不甘落后,纷纷携手社交媒体,试水社会化营销,探索社会化商业。据透露,目前包括中粮、百威、大众、 More and more global corporations are considering social marketing as a compulsory course in order to achieve social commerce and thus break the current stalemate in business models. In China, with the rise of social media such as Weibo, entrepreneurs are not far behind. They have joined hands with social media to test social marketing of water and explore social commerce. According to reports, at present, including COFCO, Budweiser, the public,