20世纪90年代引入我国的分时度假业,在较短的时间内取得了较快的发展。但某些方面仍存在一定的问题,如产品的宣传与推广中有不良现象;已开发产品的针对性不强;品牌化、集团化经营不成熟等。因而在引进国外先进经验的基础上,要进行本土化创新。 The timeshare industry, which was introduced into China in the 1990s, achieved rapid development in a relatively short period of time. However, there are still some problems in some aspects, such as the promotion and promotion of products, there are adverse phenomena; the developed products are not targeted; branding, group management is not mature and so on. Therefore, on the basis of introducing advanced foreign experience, we should carry out localization and innovation.