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中国制造、中国品牌在海外市场已经建立起一定的知名度。中国的海外形象如何?国人留给海外民众的印象是什么?近日,中国国家形象调查报告出炉。调查显示,在海外民众眼中,中国神秘而有魅力,幸福、温顺、理性是中国国民的主要特征,超过半数的海外受访者表示愿意考虑购买源自中国的品牌。关键词:国家形象对中国印象是“强势、进取”对老外来说,中国是神秘而有魅力的国家。超过1/3的海外受访者表示中国在他们的印象中是一个很“有魅力的”国家。尽管超过70%的海外受访者表示对中国有所了解,整体来讲,
Made in China, Chinese brands have established a certain reputation in overseas markets. What is China's overseas image? What is the impression people leave to overseas citizens? Recently, the report on China's national image was released. Surveys show that in the eyes of overseas citizens, China is mysterious and attractive. Happiness, meekness and reason are the main characteristics of Chinese nationals. More than half of overseas respondents indicated that they are willing to consider buying brands originating in China. Keywords: national image of China is “strong, progressive ” For foreigners, China is a mysterious and attractive country. More than one-third of overseas respondents said China is a “charismatic” country in their minds. Although more than 70% of overseas respondents indicated that they understand China, on the whole,