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随着中国经济的高速发展,东西方文化的频繁交流,包装设计如何在市场竞争日益激烈的情况下,凸显设计创意,彰显民族特色是包装设计人员面对的新课题。本文通过对中国画元素的分析,讨论中国画元素与包装设计结合的可行性,对中国画元素在包装设计中的运用进行探讨和研究。
With the rapid development of China’s economy, the frequent exchange of Eastern and Western cultures, and how packaging design can highlight design ideas and highlight national characteristics as new topics for packaging designers in an increasingly competitive market. This article analyzes the elements of Chinese painting and discusses the feasibility of combining elements of Chinese painting with packaging design. The paper explores and studies the application of Chinese painting elements in packaging design.