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在文化创意产业发展过程中,创意品牌的培育至关重要,品牌是一个产业甚至是一个国家提升核心竞争力的关键环节。目前,河北省文化创意的发展正面临如何可持续发展,进一步缩短与发达省市的差距问题,品牌的树立对于文化创意发展无疑是一条捷径。本文通过对河北省文化创意产业品牌现状的分析,比较国内外创意品牌成功案例,探索提升河北省文化创意产业品牌竞争力的路径。
In the course of the development of cultural and creative industries, the cultivation of creative brand is of crucial importance. Brand is the key link in an industry or even a country to enhance its core competitiveness. At present, the development of cultural creativity in Hebei Province is facing a sustainable development, further shortening the gap between the developed provinces and cities, the establishment of the brand is undoubtedly a shortcut for the development of cultural creativity. This article analyzes the status quo of brand of cultural and creative industries in Hebei Province, compares successful cases of creative brands at home and abroad, and explores ways to enhance the brand competitiveness of cultural and creative industries in Hebei Province.