中国高校市场学研究会1995年年会于7月21日至23日在黄山市召开。参加本届年会的正式代表110余人,其中,来自国内61所高校的代表100人,企业界代表5人,新闻出版单位代表5人。本届年会的中心议题是“跨世纪的中国市场营销”。围绕这一中心论题,代表们从不同侧面研究和探讨当代企业营销管理的各种问题及对策,谈了以下五个方面的问题。 China University Market Research Association Annual Conference in 1995 on July 21 to 23 held in Huangshan City. More than 110 formal representatives attended the conference, including 100 representatives from 61 universities in China, 5 business representatives and 5 press and press representatives. The central topic of this annual meeting is “Cross-century marketing in China ”. Around this central topic, representatives from different aspects of research and discussion of contemporary business marketing management of various problems and countermeasures, talked about the following five aspects.