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2006年初,备受全球啤酒行业关注的雪津股权转让终于尘埃落定,比利时英博集团以58．86亿元的天价受让雪津100％股权。一个只有5亿多净资产的区域性啤酒品牌,却卖出10倍于净资产的价格!这在中国的品牌发展史上是少有的,也是从上世纪80年代以来,外国资本对中国品牌的购买中,溢价最高的一单。2006年5月,雪津啤酒占地350亩的南昌生产基地正式投产,已建成的首期工程年产量达10万吨。据悉,落户南昌是其迈出福建的第一步,也打响了全面进军华东市场的“第一枪”。然而,一个品牌的成功,不是一蹴而就的,特别是雪津这样的品牌运作集大成者,更是经过千锤百炼出来的。
In early 2006, much attention has been paid to the global beer industry, the transfer of Sedrin finally settled, the Belgian InBev group to 5886000000 yuan of the high price of 100% of the transfer of Sedrin. A regional beer brand with a net worth of more than 500 million is selling 10 times its net worth! This is rare in China’s history of brand development, and since the 1980s, In the purchase, the highest premium single. May 2006, Xuejin beer covers an area of 350 acres of Nanchang production base formally put into operation, has completed the first phase of the project annual output of 100,000 tons. It is reported that settled in Nanchang is its first step toward Fujian, also started a full-scale entry into the East China market, “the first shot.” However, the success of a brand is not accomplished in a single step, especially the operation of brands such as Sedrin, it is tempered.