在科学技术的不断发展下,以数字技术和网络技术等技术为支撑的新兴媒体正在迅速的崛起,其中这样的新兴媒体以手机和互联网作为主要代表,给人们的生活带来了较大的变化,同样对国企的思政管理工作带来了一定的影响。本文结合新兴媒体运用的主要背景,对国企思政工作对新兴媒体的运用探索进行相关的研究,并且对其运用效果进行分析探讨。 With the continuous development of science and technology, emerging media supported by technologies such as digital technology and network technology are rapidly emerging. Among them, such emerging media use mobile phones and the Internet as the main representatives, which have brought great changes to people’s lives , Also brought a certain impact on the administration of state affairs of state-owned enterprises. Based on the main background of the application of emerging media, this paper conducts relevant research on the explorations of emerging media by the state-owned enterprises’ political and ideological work, and analyzes its application effects.