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90年代,新闻媒体发展迅速。电视、广播的发展,晚报的崛起,双休刊的出现,信息类专业报的突起,使得新闻竞争更趋激烈。在这种背景下,新华日报于1997年创办了《新华周末》。从问世那天起,《新华周末》不重复各类双休日报纸,以大特写式的社会新闻、娱乐新闻和各种轶事为主要特色的老路,既在格调上与《新华日报》前八版保持一致,又要显得更轻松、休闲些。她围绕“人的生存状态”做文章,以贴近时代、贴近群众、贴近生活和实实在在的服务吸引读者。最能反映这一宗旨的便是很受读者欢迎的《每周新闻调查》,许多读者称赞它可近、可亲、可信、可用,是《新华周
In the 1990s, the news media developed rapidly. The development of television and radio, the rise of the evening paper, the emergence of double weekends and the rise of the information industry newspaper have made the news competition more fierce. In this context, Xinhua Daily in 1997 founded the “Xinhua weekend.” Starting from its birth, “Xinhua Weekend” does not repeat all kinds of weekend newspapers, with large-scale social news, entertainment news and various anecdotes as the main features of the old road, both in style with the “Xinhua Daily” to maintain the first eight Consistent, but also more relaxed, leisurely. She made an essay on the “state of human existence” to attract readers close to the times, close to the masses, close to life and real service. Most readers’ welcome is the “Weekly News Survey” which best reflects this purpose. Many readers commend it for being approachable, amiable, trustworthy and usable. It is "Xinhua Week