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现在很多人把Tesla称为汽车业的苹果,它确实为汽车行业带来很多新鲜的做法,它的设计理念、它的车辆结构以及它的营销等等。它成功在美国,特别是成功在加州硅谷有一个非常重要的原因,加州硅谷大家知道是全球创新的中心,另外加州有一个零排放的政策,Tesla符合加州要求。更重要的是,Tesla不生产传统车,因此它在传统车方面没有沉没成本,所以它相对来说胆子比较大。比如它采用镍钴铝电池,有钴的话,电池能量比较高,电池在4伏以上,我们一般磷酸铁锂在3.2伏,就是同样的一节电池它就要高30%以上。
Many people now call Tesla an apple in the automotive industry. It does bring a lot of freshness to the automotive industry, its design philosophy, its vehicle structure, its marketing, and so on. It has a very important reason for its success in the United States, especially in Silicon Valley, California. Silicon Valley, California We all know that it is a global innovation center. In addition, California has a zero-emission policy, and Tesla meets California requirements. More importantly, Tesla does not produce traditional cars, so it has no sunk costs in the traditional car, so it is relatively daring. For example, it uses nickel-cobalt-aluminum batteries, cobalt, then the battery energy is relatively high, the battery is above 4 volts, we generally lithium iron phosphate at 3.2 volts, it is the same battery it is about 30% higher.