雷士内乱给了人们一个思考品牌问题的契机:如果一个公司真的“分裂”出新品牌来,未来会呈现出怎样的发展脉络?雷士,这个在中国照明市场里处于领先位置的品牌,随着“内战”升级,居然面对着品牌裂变的风险——经销商计划以成立新公司(雷士照明运营商联盟公司),以及新品牌的方式与“雷士”分庭抗礼。这无异于一次惨烈的左右手互博悲剧。在雷士内乱中,最大的变数就是经销商的动向。因为雷士照明在市场上的竞争优势恰恰在渠道网络上,而雷 NVC gives people a chance to think about brand issues: If a company is really “split ” a new brand, the future will show what kind of development context? NVC, the leading position in the Chinese lighting market Brand, with the “civil war” upgrade, actually facing the risk of brand fission - the dealer plans to set up a new company (NVC lighting operators Union Company), and the new brand approach with “NVC” Challenging the court. This is tantamount to a tragic left-handed tragedy. In NVC civil strife, the biggest variable is the dealer’s movements. Because NVC lighting competitive advantage in the market precisely in the channel network, and Ray