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越来越多的迹象表明,在当下这个时代里,如果你是一位产品经理,那么恭喜,你正迎来久违的黄金时代。产品经理,又称品牌经理。是企业守门员、品牌塑造者、更是营销骨干。产品经理是依据公司产品战略,对某个(线产品(介质、服务、品牌)担负根本责任的企业管理人员。全球第一名产品经理出现于1927年的美国P&G(宝洁)公司已故的乔布斯被很多人视作当代ICT领域内最伟大的产品经理,他对于智能手机的颠覆式改造,算是正式拉开了这个黄金时代的序幕。
More and more signs that in the present era, if you are a product manager, then congratulations, you are welcoming the long lost golden age. Product manager, also known as brand manager. Is a corporate goalkeeper, brand builder, it is the marketing backbone. Product Manager is the business manager who is basically responsible for a certain product (media, service, brand) based on the company’s product strategy. The world’s number one product manager appeared in 1927 as the late Steve Jobs of P & G Be regarded by many as the greatest product manager in contemporary ICTs, his disguised transformation of smartphones is the official start of this golden age.