一个买方市场中,最困难的事 情莫过于把东西顺利地卖出去。一种有品牌的产品具有知名度、忠诚度高,产品质量好,相关的联想丰实,专利的保护好,销售渠道畅通,符号标识的识别力高等特点。因此,其销售力会永远大于没有品牌的产品,从而使卖出更容易,并且利润高于一般商品。 要创出一个品牌,就是要创造顾客对其产品的忠诚度。忠诚度是怎样创出来的呢?第一要素就是诚信,作 One of the most difficult things in a buyer's market is selling things smoothly. A brand-name products with high visibility, loyalty, product quality, related to Feng abundance, patent protection, sales channels, symbolic identification of high recognition. As a result, its sales force will always be greater than that of an unbrained product, making selling easier and more profitable than general merchandise. To create a brand, is to create customer loyalty to their products. Loyalty is how to create it? The first element is integrity, for