现在校园游越来越成为旅游的热门,武大的樱花、南理工的二月兰、北大的智慧树、厦门大学的后街等等都是成为了热门的景区,受到极大欢迎,高校参观点往往都人满为患。校园游的火热促其衍生出配套的校园旅游纪念品来做为高校重要的活动名片,起到了推广高校的作用。本文根据目前校园旅游纪念品的现状,提出搭建一体化综合服务平台建设品牌校园纪念品。 Now campus tourism has become more and more popular tourism, Wu big cherry, South Polytechnic February Lan, Peking University’s wisdom tree, Xiamen University back street, etc. have become a popular scenic spot, was greatly welcomed, college visits Often overcrowded. Campus frenzy prompted it derived a complete set of campus souvenirs to travel as an important business card, played a role in promoting colleges and universities. According to the current status of campus tourist souvenirs, this paper proposes to build an integrated service platform to build brand-name campus souvenirs.