服务品牌仍是未来服务营销的主要趋势,要解决传统服务营销流程中存在的各种问题,就要协调好班子、银子和台子的关系从2002年国内汽车行业诞生第一个服务品牌至今已有11个年头。在此期间各大厂商陆续推出属于自己品牌谱系内的服务品牌,但该投的广告投了,该做的客户活动也做了不少,最终客户认知与认可和推出之前预想的相比还有很大差距。 Service brand is still the main trend of future service marketing. To solve various problems in the traditional service marketing process, it is necessary to coordinate the relations between the team, the bank and the platform. Since 2002, the first service brand in China’s auto industry has been established. 11 years. In the meantime, major manufacturers have launched service brands belonging to their own brand pedigree, but the investment vote cast, the client activities do a lot of doing, the final customer recognition and approval and before the launch there are still A big gap.